Stash + Galleon: Why We’re Building the Future of Native D2C

By
Henry Lowenfels
,
Published:
Nov 18, 2025
Last Updated:
Table of Contents

Today we’re announcing a major step forward for Stash: we’ve acquired Galleon, the Tel Aviv-based team powering native direct-to-consumer experiences for some of the world’s biggest casual games, including Dice Dreams, Domino Dreams, and Disney Solitaire.

This acquisition isn’t about adding features. It’s about adding DNA: people who have built D2C inside live games, at scale, with results that speak for themselves.

Studios don’t need another checkout. They need commerce that feels like part of their game,  frictionless and context-preserving, built by teams who understand live ops cadence, meta-loop psychology, and the nuances of running top-grossing casual titles. That’s exactly what Galleon has built, and why we’re bringing them into Stash.

SuperPlay: Proof in Action

As part of this acquisition, Stash will now support native D2C for SuperPlay’s portfolio, including Dice Dreams, Domino Dreams, and Disney Solitaire across iOS and Android.

Together, Stash and Galleon are already processing hundreds of millions in annual D2C revenue through this partnership alone. The opportunity ahead is enormous.

“Galleon’s D2C solution has been transformative for our business,” said Gilad Almog, Co-Founder and CEO of SuperPlay. “Their user-first approach and close collaboration with our studio teams produced checkout experiences that feel completely native to our games, effortless for players and powerful for our bottom line. Now, as part of Stash, they’ve created the go-to D2C partner for the world’s leading casual studios.”

Built Inside the Biggest Casual Games in the World

Galleon was born inside SuperPlay’s game teams, not in a conference room. Co-founders Or Briga and Shai Arnon built their tech in the trenches of live operations, working hand-in-hand with designers, PMs, and engineers who obsess over progression pacing and player trust.

Their native D2C infrastructure powers millions of daily players and drives hundreds of millions of dollars in annual direct-to-consumer revenue for their partners. The tech converts higher than traditional flows, preserves immersion, and meaningfully lifts wallet share.

Players stay in the meta loop. Transactions feel natural, not bolted on. And the results show up in retention, revenue, and long-term value.

Galleon grew organically without raising capital because the product delivered. Simple as that.

What This Unlocks for Stash Partners

Elite casual DNA, battle-tested at scale

Galleon elevates Stash Pay with patterns, infrastructure, and UX that have already succeeded inside top-grossing titles.

Faster launches, smarter scaling

Their native flows are force multipliers across our roadmap, accelerating time-to-value for every partner.

Deeper EMEA presence

Or (SVP EMEA), Shai (Chief Architect), and the entire Galleon team will join Stash to strengthen our presence in Israel and EMEA, bolstering our local expertise and a relentless focus on player-first outcomes

They’re exceptional operators and perfectly aligned with our mission: help studios convert more meaningfully, retain more effectively, and own their economics for the long term.

Our North Star: Wallet Share

The D2C industry has spent too much time proving that payments could happen outside the app stores. But access alone doesn’t change a studio’s business.

The next generation is about outcomes. D2C only matters when it becomes part of the play experience: when players convert without friction, return on their own, and spend meaningfully over time. That’s how studios build real wallet share and durable value.

At Stash, we invest deeply to help our partners move from basic D2C enablement to D2C performance — from single-digit lift to 40%+ wallet share. That’s the new standard. If your current partner isn’t getting you there, you should expect more. 

The Future Is Native

We believe the future of game monetization is native, frictionless, and unmistakably player-first. With Galleon, we’re accelerating that future together.

Reach out today and let’s build what’s next.

Onward,

Henry

About the Author

Henry Lowenfels

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