From D2C strategy to loyalty systems that scale
Our approach blends player psychology with D2C economics, turning one-time transactions into repeat relationships that sustain your owned revenue channel. Together with your team, we build the incentive structures, progression systems, and reward loops that make direct purchase the player’s preferred path - and your most profitable one.
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FAQs
Stash partners directly with studios to design loyalty frameworks grounded in real D2C data. We analyze player behavior, spend patterns, and in-game economies to create reward systems that are meaningful, scalable, and proven to shift spend to web.
A loyalty program rewards players for their engagement and purchases with in-game rewards, points, or exclusive content. At Stash, we help studios design loyalty frameworks tailored to their economy that drive both retention and direct-to-consumer (D2C) revenue growth.
Loyalty programs strengthen player relationships, increase lifetime value (LTV), and shift spend from app stores to owned web channels. For studios building D2C strategies, loyalty is a key lever for driving repeat spend and long-term engagement.
Loyalty is the bridge between player engagement and owned monetization. By rewarding players directly in your web shop, you increase conversion, retention, and control over your player data — all while reducing platform fees.
Yes. Stash’s approach is complementary — we build on top of your existing systems, helping you extend your VIP or CRM program into a full D2C loyalty layer that drives incremental revenue.
We’ve found that layered incentives — such as instant rewards, visible progression (XP), and loyalty currency — outperform simple discounts or cashback. This structure taps into both intrinsic and extrinsic player motivation.
Key metrics include percentage of spend shifted to web, repeat purchase rate, retention, and lifetime value. We also track how effectively loyalty participants move through reward tiers and how it impacts overall engagement.
Most studios begin to see measurable shifts in player spend within the first 60–90 days post-launch, especially when paired with D2C marketing and live ops integration.
We handle the heavy lifting. Stash works with your monetization and product teams to design, test, and operationalize loyalty frameworks without disrupting your current systems.
Absolutely. Loyalty isn’t just for large publishers — even smaller studios can use web-first rewards systems to deepen player relationships and capture more margin from direct purchases.
Ready to build loyalty that powers D2C growth?
Let’s design a loyalty framework that turns player engagement into lasting revenue.
