Loyalty

Loyalty That 
Turns D2C Into Your Highest-Growth Channel

Offload the operational, legal and regulatory work required to sell directly 
to players with a payments stack purpose-built for games

LET'S TALK
 Powering D2C growth for global gaming leaders

From D2C Strategy to 
Loyalty Systems that Scale

Our approach blends player psychology with D2C economics, turning one-time transactions into repeat relationships that sustain your owned revenue channel. Together with your team, we build the incentive structures, progression systems, and reward loops that make direct purchase the player’s preferred path - and your most profitable one.

Turn every checkout into a loyalty moment

Learn How
Studio spotlight:

Snowprint’s D2C success story

From real-time catalog sync to global payments in 21 currencies, see how Stash helped Warhammer 40,000: Tacticus achieve 75% repeat purchase rate with a webshop that feels like an extension of their game.

FAQs

The most obvious benefit of using online gaming payments (instead of app store payments) is the money saved on fees. The app stores charge a high 30% fee on game developers’ gross revenue, while online gaming payments charge a lower 5% to 15%. That is a huge amount of revenue saved on every in-app purchase, which developers can reinvest into user acquisition or other activities. Additionally, unlike the black box of app stores, online gaming payments enable game developers to communicate directly with their players - gaining information about who they are, where they are purchasing from, and other key data points that otherwise sit behind the walled gardens.

Stash is able to accept 170+ currencies using credit cards, wallets, direct debits, Paypal, local payment methods, and more. We’re always adding new payment methods to further enhance the online shopping experience to mirror in-app purchasing. Reach out to us if there’s a payment method or currency that you would like to see optimized.

Yes! Stash is a global company that is equipped to accept payments anywhere. We automatically surface the most relevant payment methods to the player based on their geolocation and previous purchases, and players are able to save payment credentials for easier checkout. Local payments allow us to cater to customers in specific regions by offering them their preferred payment methods which increases trust and overall satisfaction. For example, players in France, Japan or China can pay via Cartes Baincaires, JCB or CUP respectively.

The Stash payments platform is backed by 24/7/365 customer service support, handling disputes, refunds, and other concerns players might have about online gaming payments. During onboarding, the Stash customer service team also performs quality assurance (QA). This deep coupling of game debugging and player management helps ensure that we understand player pain points and remedy any issues with speed so as not to disrupt the fast pace of gameplay. We’re an extension of your community management and work closely with your team.

Taxes are complicated for digital goods - but luckily, we handle it all. All taxes are handled at a platform level and Stash remits necessary taxes on required timelines so you don't need to worry about it.

Payments can be complicated, but pricing shouldn’t be. At Stash, we’re transparent about pricing as we’re incentivized to get fees as low as possible. Stash charges a flat 5% fee in addition to channel fees, which are passed through all related data in our monthly reporting packet. Stash also has interactive tooling, like Stash Studio, so you track your revenue and cost savings throughout the month. Learn more about our fees here.

With Stash, players can pay in the currency they’re most comfortable with. Similarly, as a developer, if you prefer to receive funds in multiple currencies, we are able to payout funds in a number of different currencies depending on your business incorporation. Reach out and we can absolutely optimize your payouts.

Take a look at our documentation and reach out to us. We can get you onboarded and processing payments shortly!

Yes! We can support subscriptions, discounts, promo codes, and a number of incentive offers that your players love.

Yes, Stash’s gaming payment solution acts as your merchant of record and handles all taxes and compliance, so you don’t have to.

Yes, Stash’s gaming payment solution is a standalone product you can use to power your existing web shop - whether you built it in-house or with another provider.

To power your online gaming payments, Stash charges a 5% commission as well as the cost of the channel (ie credit card or carrier billing). Stash transparently reports all charges and deductions for each transaction.

Ready to Build Loyalty That Powers D2C Growth?

Let’s design a loyalty framework that turns player engagement into lasting revenue.

LET'S TALK